IPO - Profile

a.k.a. Brands Holding Corp.

Consumer Non-Durables > Telecommunications Equipment



Offer Price Offer Size 3-Year Outlook Volatility First Day Turnover
$11.00 10,000,000 Positive High 73.95%

Offering Team

  • Legal counsel
  • Kirkland & Ellis International LLP
  • Auditors
  • PricewaterhouseCoopers Auditores Independentes

Deal Highlights

To be the global leader in direct-to-consumer fashion for the next generation of consumers through a dynamic platform of digitally native brands. Founded in 2018, a.k.a. is a portfolio of fashion brands built for the next generation of consumers. Beginning with the acquisition of Princess Polly in 2018, we created a portfolio of complementary brands with our subsequent acquisitions of Petal & Pup and Rebdolls in 2019 and Culture Kings in 2021. We target high-potential brands that we believe are at a pivotal point in their growth trajectory that we can integrate into our platform. Leveraging our proven track-record, industry expertise and operational synergies, we believe our brands can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion. Through our portfolio of high-growth, digitally-focused global brands, we reach a broad audience across accessible price points and varied styles. Our current brands all share a common focus on Millennial and Gen Z consumers who seek fashion inspiration on social media and primarily shop online and via mobile devices. Nimble by design, our innovative brands are launched and fueled on social media channels. They are customer-centric and have authentic and engaging relationships with their target audiences through highly relevant social content and other digital marketing strategies. Leveraging innovative, data-driven insights, our brands introduce fresh content and high-quality merchandise daily. Our platform accelerates the growth and profitability of our existing brands, and we aim to continue expanding our portfolio. Simply put, our brands are better together.

Deal Tracker

IPO Dates

Filing 21 Sep, 2021

Offer 22 Sep, 2021

Look Ahead

Lock Up Expiry Mar 22, 2022

IPO Terms

Offer Price $11.00
Offer Size 10M

Market Sentiments

Stock Price