IPO - Profile

Lulu’s Fashion Lounge Holdings, Inc.

Consumer Services > Clothing/Shoe/Accessory Stores



Offer Price Offer Size 3-Year Outlook Volatility First Day Turnover
$16.00 5,750,000 Positive High 47.55%

Offering Team

  • Legal counsel
  • Latham & Watkins LLP
  • Auditors
  • Deloitte & Touche LLP

Deal Highlights

Lulus is a customer-driven, digitally-native fashion brand primarily serving Millennial and Gen Z women. We focus relentlessly on giving our customers what they want. We do this by using data coupled with human insight to deliver a curated and continuously evolving assortment of on-point, affordable luxury fashion. Our customer obsession sets the tone for everything we do, from our personalized online shopping experience to our exceptional customer service. We are focused on building authentic personal relationships with our customers and offering them coveted products they cannot purchase elsewhere. We incorporate the pulse of the consumer by engaging with her where she is: across the web, on social media and across our platform, through reviews, feedback and one-on-one interactions with our Style Advisors, Fit Experts and Bridal Concierge. Customers express their love for our brand on social media and by word-of-mouth (both in-person and online). As of October 3, 2021, we had more than 7.5 million followers, up from 5.5 million followers as of September 27, 2020, across our social media platforms, where the popular #lovelulus hashtag has generated billions of impressions. Consumer surveys in 2019 and 2021 show that Lulus outperforms its peers significantly in net promoter score, customer satisfaction, overall value, and likelihood of repurchase; these metrics demonstrate our customers’ genuine affinity for our brand.

Deal Tracker

IPO Dates

Filing 10 Nov, 2021

Offer 11 Nov, 2021

Look Ahead

Lock Up Expiry May 11, 2022

IPO Terms

Offer Price $16.00
Offer Size 5M

Market Sentiments

Stock Price