IPO - Profile


We are a leading software platform for digital media measurement and analytics. Our mission is to increase the effectiveness and transparency of the digital advertising ecosystem. Through our software platform and the metrics it provides, we help preserve the fair value exchange in the digital advertising marketplace.

        The advertising industry continues to shift from traditional mediums to an expanding array of digital channels and platforms. Digital advertisers have historically relied on inconsistent, self-reported data from a large number of publishers, social channels and programmatic platforms, making it More

Offer Price Offer Size 3-Year Outlook Volatility First Day Turnover
$27.00 13,330,000 Positive High 75.49%

Offering Team

  • Legal counsel
  • Simpson Thacher & Bartlett LLP
  • Auditors
  • Deloitte & Touche LLP

Deal Highlights

Deal Tracker

IPO Dates

Filing 20 Apr, 2021

Offer 21 Apr, 2021

Look Ahead

Lock Up Expiry Oct 21, 2021

IPO Terms

Offer Price $27.00
Offer Size 13M

Market Sentiments

Stock Price