IPO - Profile


Offer Price Offer Size 3-Year Outlook Volatility First Day Turnover
$50.00 35,400,000 Positive High 32.58%

Offering Team

  • Legal counsel
  • Latham & Watkins LLP
  • Auditors

Deal Highlights

We are pioneering a new category of software called Digital Optimization. Our Digital Optimization System serves as the command center for businesses to connect digital products to business outcomes. Digital optimization is emerging as a strategic investment for every company to survive in the digital-first world. Digital products are embedded in every part of our daily lives. In 2020, U.S. adults spent nearly 8 hours on average per day on digital activities. Digital has become the primary way business is done, and the ability for companies to offer compelling digital products and services has become a matter of survival. Digital products have become the center of how companies interact with customers. Digital-native companies like Twitter, DoorDash, PayPal, and Dropbox invest heavily in product innovation to fuel a product-led adoption model. It is not only the companies born in the past two decades that are betting it all on digital. Walmart, Disney, and IBM are reinventing their businesses around digital. Digital is the battleground and the businesses that fail to rise to the challenge and adapt to this new reality will face an existential crisis. The way that companies build digital products is going through a fundamental change from being intuition-based to data-driven. Product teams have historically decided what to build based on qualitative gut feel and without a firm understanding of what will drive business results. Today, the best teams are those that build their strategy around product data, which connects the attributes of individual end users with their actual behavior. Product data has become the next untapped growth lever to transform how businesses build products, gain key insights into which features have the greatest business impact, and connect with customers.

Deal Tracker

IPO Dates

Filing 13 Sep, 2021

Offer 28 Sep, 2021

Look Ahead

Lock Up Expiry Mar 28, 2022

IPO Terms

Offer Price $50.00
Offer Size 35M

Market Sentiments

Stock Price